chip cash™ and GALAXIS™ Star|CASHLESS
Convert the smart card into a marketing
instrument by issuing personalized cards
 Analyze the gaming behavior of your
players for tailoring your promotions
Use the smart card as loyalty card allowing your players to earn bonus
 points
 Analyze gaming behavior patterns based on
the stored cashless data (transactions, card
insertions/ ejects and machine meters)
Reporting by slot machine or card
Consolidated or detailed reporting
options
Flexible reporting with Business
Objects™
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